Case Study: How Leica Biosystems generated $4M in pipeline and built a full-funnel GTM motion with 11x
Key results
The challenge
Leica Biosystems was spending $250K annually on an agency to handle inbound lead qualification in Europe, and manual workflows left no capacity to scale outbound. Writing a personalized outreach email took a rep 5-10 minutes.
The solution
Leica deployed 11x's Alice for automated, multilingual outbound and lead qualification, integrated with Salesforce, replacing agency spend and manual sequencing with a full-funnel motion.
“The opportunity revival program is a gold mine and the re-engagement campaigns actually work. We're bringing deals back to life.”
BHBenoit HelaryDigital Marketing Director, Leica Biosystems
The results, in context
The program generated $4M in pipeline and saved $118K+ annually. Alice processed 1,100+ leads, sent 2,935 personalized emails, and generated 285 replies at a 9.7% reply rate — about 2x the industry average — and one revived opportunity closed for $23K.