Case Study: Chime boosts account funding 300% with Plaid

Key results

The challenge

Chime, a consumer fintech offering fee-free banking, needed new members to connect and fund accounts from outside banks during onboarding.

The solution

Chime uses Plaid to let members connect an outside bank account, with Plaid connecting to more than 10,000 US banks and credit unions.

The results, in context

Chime members who connect an outside account with Plaid are 3.2x more likely to fund their Chime accounts, 3x more likely to be active 12 months after signup, and spend 5x more in their first 12 months. Chime boosted account funding by 300%.

Products used