Case Study: Clay builds its activation metric and sales analytics in Hex
Key results
The challenge
Clay's data team needed to define and maintain a company-wide activation metric while fielding a steady stream of ad hoc analytics requests. Pipeline and sales data were also scattered across multiple platforms, which slowed visibility for go-to-market leaders.
The solution
Clay used Hex to build its activation metric and self-serve sales analytics, including a predictive pacing model. Non-technical GTM leaders could explore win rates, deal velocity, and stage timing directly, with support from Hex's agent for building reports.
“Clay's activation metric was born in Hex. I built it there, the growth team rallied around it, and it's still our north star today.”
JHJoshua HansonData Team Manager, Clay
The results, in context
Clay reported a 300% increase in user activation rates and a 200% increase in trial-to-paid conversion. Speed to insights rose 91%, moving from about one hour to five minutes, and the team saw an 80% drop in P90 time-to-first reply after a staffing rebalance informed by the analytics.