Case Study: ClickUp reduces churn with a custom data app built in Hex

Key results

The challenge

ClickUp needed flexible tools that let go-to-market teams explore churn predictions and build their own segments, without overwhelming the data team with ad hoc requests.

The solution

ClickUp built a custom data app in Hex on top of a churn model, enabling marketing and success teams to create hyper-targeted segments and personalized engagement strategies from churn predictions.

The results, in context

The custom data app helped ClickUp save more than $1M in churn. Marketing and success teams used the churn model to build targeted segments and engagement strategies, which the company reports saves it millions of dollars annually.

Products used