Case Study: Neiman Marcus saves 75% of asset-management time with Cloudinary
Key results
The challenge
Neiman Marcus relied on legacy rich-media systems and homegrown solutions that consumed excessive work hours and required repetitive manual work. This made it difficult to scale the retailer's digital experience across its catalog.
The solution
Cloudinary was placed at the core of the retailer's digital transformation, integrated with Contentful and AWS services to streamline the photoshoot-to-web workflow with AI-powered image editing and optimization.
“Because images are automatically optimized through the AI, page load times have been faster. It was certainly 3X faster, compared to a few years ago.”
SKSri KalavacharlaSenior Director, Omni Personalization and Engagement Engineering, The Neiman Marcus Group
The results, in context
Neiman Marcus reports 75% time saved in asset management, a 50% reduction in its photoshoot-to-web workflow, and 3x faster page load times. The company manages 18 million assets and reduced time-to-site from four weeks to two.