Case Study: Conga (Customer Zero) cuts quote generation from 96 hours to 10 minutes with Conga CPQ
Key results
The challenge
As Conga expanded through several acquisitions, it inherited multiple CRM systems, each employing a separate CPQ solution for quote generation. This fragmentation, combined with a pricing model that lacked a clear correlation between price and volume and a defined pricing logic, complicated its own propose-and-quote processes.
The solution
Conga consolidated its multiple CRM and CPQ systems into a single stack on Conga CPQ, creating a globally unified source of truth with a centralized repository for product, pricing, packages, and promotions logic. A single pricing engine enabled ASC 606 compliance and automated approvals, and sales moved from quoting in spreadsheets to working within the CRM and CPQ.
The results, in context
Conga reduced the time to generate quotes from 96 hours to 10 minutes, a 99% increase in efficiency, and reduced the number of quotes touched by its deal desk by 40%. Consolidating systems saved 15% of its annual software budget — millions of dollars annually — and an efficiency project reduced SKUs from 1,200 to a core 14.