Case Study: High-tech manufacturer lifts gross margins with Conga AI-powered pricing
Key results
The challenge
A global high-tech manufacturer with roughly 25% market share managed a portfolio of 12 million SKUs across 145 countries and 20 million sales records. Its pricing team was manually reviewing about 100 quotes a day using limited data and rules of thumb, producing error-prone prices, extended price cycles, and little insight into pricing performance or market shifts.
The solution
The manufacturer deployed Conga's Smart Price Optimization and Management solution, integrated with Microsoft Dynamics CRM and its in-house quoting tool, to generate data-driven price recommendations at the point of quoting.
The results, in context
Quotes using Conga's recommendations showed a 7.4% gross margin improvement over those that did not, and high adopters among sales reps realized 13.4% higher gross margins than low adopters. The company reported a 3% annualized margin uplift — equivalent to about $25M — and roughly 100 fewer manual quotes per person each day.