Retail & eCommerceSourced

Case Study: SplitBase lifts BestSelf Co. product-page conversions 27% with Convert

BestSelf Co. Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

BestSelf Co.

Industry

Retail & eCommerce

Challenge

High bounce on the flagship product page

Headline result

Benefit-driven headline tests above the fold raised conversion rates on BestSelf Co.'s flagship product page.

Key results

+27%

overall conversion rate

+74%

conversion on desktop

+13%

add-to-cart rate

The challenge

BestSelf Co. saw a high bounce rate on its flagship Self Journal product page, with visitors not scrolling past the fold and not grasping the product's benefits or effectiveness.

The solution

Agency SplitBase used Convert to test benefit-driven headlines in the fold area targeting professionals, adding social proof and core benefits across two variants against a no-headline original.

“Convert.com was our tool of choice for running the tests because out of all the tools out there, its significant reduction in 'test flickers', and ease of use allows us to quickly code, QA and deploy tests with speed and confidence.”
RP
Raphael Paulin-Daigle
Founder, SplitBase

The results, in context

The winning treatment produced a 27% overall conversion increase, a 74% lift on the desktop cohort, and a 13% increase in add-to-cart rate.

Products used

Convert Convert Experiences