Case Study: Earth Class Mail lifts leads and adds $1.5M in revenue with Convert Experiences
Key results
The challenge
After Earth Class Mail was acquired by an investor group, the new owners set out to grow traffic, leads, and revenue through optimization. They engaged Conversion Rate Experts to run a structured testing program.
The solution
Conversion Rate Experts used Convert Experiences to run research-driven A/B tests on landing pages and pricing pages, informed by consumer surveys, Hotjar usability analysis, Google Analytics, and staff interviews.
“Convert Experiences served as an essential tool for us in optimizing our lead conversion. Their easy-to-use interface helped us double leads without requiring any development staff.”
DBDoug BreakerCEO, Earth Class Mail
The results, in context
Landing-page testing produced a 61% increase in leads and pricing-page testing a 57% increase, with leads more than doubling overall. The program contributed $1.5 million in cumulative increased revenue, achieved without dedicated development staff.