Case Study: Domain uses Mixpanel to double retention and enquiries on new features
Key results
The challenge
Domain, an online property marketplace serving around 5 million users per month, wanted its product managers to understand feature engagement without waiting on slow reporting. The team needed to measure how new features affected retention and enquiries.
The solution
Domain used Mixpanel funnels, retention reports, and insights reports so product managers could self-serve behavioral data and validate feature performance directly. Product decisions were checked against measured usage across desktop, mobile, and tablet.
“To be able to self-serve insights and make quick decisions means we can try and take advantage of our smaller scale.”
MSMike SalwayPrincipal Product Manager, Domain
The results, in context
Users who adopted Domain's school-search feature showed roughly 2x higher retention and 2x more enquiries than the average user. Faster access to insights let the team make quicker decisions across a user base of about 5 million per month.