Case Study: How May used Mixpanel to drive product improvements and fundraising
Key results
The challenge
May, a Paris-based healthtech startup founded in 2020, serves parents through an app with 100,000+ users. The team wanted to understand what content and features actually drove ongoing engagement rather than relying on user interviews alone.
The solution
May used Mixpanel dashboards and reports to analyze content performance and inform its product roadmap, and shared those KPI reports with investors during fundraising. A specific content format was found to correlate with higher retention.
“Mixpanel is an absolutely critical tool to understand what our users want, and therefore, what we should do to deliver on their needs.”
ACAntoine CreuzetCo-founder, May
The results, in context
After producing more of the high-performing content format identified in Mixpanel, May doubled its user retention rate and reported double-digit monthly user growth. The app reached more than 100,000 parents.