Case Study: How Dune London increased average order value by +14%
Key results
The challenge
Dune London, a footwear and accessories brand, needed comprehensive behavioral insight before redesigning dunelondon.com, to understand customer experience issues and improve site performance.
The solution
Using Contentsquare data, the team redesigned the product listing page with wishlist functionality and clearer product information, added mobile-friendly color-based filters, and streamlined checkout to a tabbed guest flow, reducing steps from six to five.
“We've always had a really positive relationship with the Contentsquare team, both in terms of wanting us to succeed and to help us action the insights.”
STSteve ThomsonLead UX & Digital Designer, Dune London
The results, in context
Average order value increased +14% and the conversion rate rose +4%, while bounce rate fell -30%. Exit rates on the sign-in page dropped from 12% to 9%.