Case Study: How Moss Bros. Group boosted revenue by +13%

Key results

The challenge

Moss Bros. saw users abandoning the website between product detail pages and checkout, with lower scroll rates on product pages than elsewhere on the site.

The solution

Using Contentsquare heatmaps, the team found that visitors who engaged with reviews and recommended products converted at higher rates. They introduced a tabbed product-page layout to surface those elements below the fold.

The results, in context

Progression from product page to basket increased +14%, conversion rose +13%, and revenue increased +13%.

Products used