Case Study: Conga scales ABX as a team of one and drives $6.3M in influenced pipeline with Folloze

Key results

The challenge

Conga's field marketing function supports a global sales organization of more than 100 sellers. The team needed to run account-based experience (ABX) programs at scale without expanding marketing headcount.

The solution

Conga used Folloze to build personalized ABX boards for target accounts, letting a small team create, manage, and reuse campaigns that supported sellers across regions.

The results, in context

Folloze reports that Conga generated $6.3M in influenced pipeline while running ABX with a lean team. Campaign build time fell by 50% and personalized content drove 10x higher engagement.

Products used