Case Study: ServiceNow lifts Knowledge conference pre-registration 21% and post-event engagement 30% with Folloze

Key results

The challenge

ServiceNow wanted to increase registration and sustained engagement around its Knowledge conference by delivering more personalized experiences to attendees.

The solution

ServiceNow used Folloze to deliver personalized event content to target audiences before and after the conference.

The results, in context

Folloze reports that ServiceNow increased its Knowledge conference pre-registration rate by 21% and post-event engagement by 30%.

Products used