Case Study: G2 cuts event planning time 80% and doubles its events program with Asana
Key results
The challenge
As G2's events team expanded, it needed to coordinate increasingly complex events with visibility into how plans were progressing. Relying on email and meetings gave little insight and slowed the growing program.
The solution
The team built reusable Asana templates for events it runs often and tracked every task and deadline in one place. Time previously spent replanning was redirected to customizing and improving each event.
“We've created templates for events we do often, which cuts down our planning time by 80%. Now the time we do spend on each event is used to customize it and improve it.”
AGAdam GoyetteVice President of Demand Generation, G2
The results, in context
Reusable templates cut event planning time by 80% and saved more than 40 hours a quarter in check-in meetings. Managing events in Asana helped G2 double the number of events it hosts year over year, producing 150+ events annually.