Case Study: Generation boosts customer engagement 90% with mobile-first Instapage pages
Key results
The challenge
Generation, a global nonprofit driving economic mobility, runs both B2B and B2C campaigns across many countries with teams of varying marketing expertise and limited resources. Its existing landing pages were not mobile-friendly and loaded slowly, holding back visitor engagement and 'stickiness.'
The solution
Generation adopted Instapage to build responsive, mobile-first, personalized landing pages without developers, matching pages to country-specific ads and using features such as carousels, exit-intent pop-ups, and professional-services support.
“Instapage was a clear choice for us for various reasons, including how flexible the platform is.”
JAJuliano AllegriniGlobal Head of Marketing, Generation
The results, in context
After redesigning every landing page to be mobile-first in Instapage, Generation reported a 13x improvement in landing-page results, a 2.3x increase in stickiness (from a roughly 22% baseline on direct website traffic), and a 90% increase in overall engagement.