Case Study: MAELYS achieves 23x ROI with targeted Instapage landing pages
Key results
The challenge
MAELYS, a direct-to-consumer body-care brand whose largest market is the US, needed to raise conversion rates after a Facebook algorithm change began favoring video. Building multiple landing pages manually would have required dedicated staff the team did not want to add.
The solution
MAELYS partnered with Instapage, whose team built customer profiles and contextual micro-story landing-page experiences for its top Facebook audiences while managing page creation so the internal team could focus on other priorities.
“When I found out about Instapage, it was the perfect solution for MAELYS... I can clearly see results and easily recognize what works.”
YCYariv CitronCo-Founder and CMO, MAELYS
The results, in context
Within four months of partnering with Instapage, MAELYS reported a 23x increase in ROI from its digital ads, a 17% increase in conversion rate, a 51% increase in additional purchases, and an 11x increase in overall revenue.