Case Study: Oda drove 16-17% usage growth from a repurchase algorithm test
Key results
The challenge
Oda, an online grocery company relying on software, data science, and logistics, works on product changes that affect not only engagement but also margins and operations. The team wanted experimentation to become a routine, always-on part of product development.
The solution
Oda adopted GrowthBook with a seamless integration to its Snowflake data warehouse, running experiments continuously as part of everyday product work.
“One of the most important changes is that we are always experimenting now. It's a natural part of product development.”
FJFredrik JorgensenHead of Insight, Retail Platform, Oda
The results, in context
Oda ran 400+ experiments with around 50 active at a time. A single refinement to its repurchase algorithm drove 16-17% growth in usage, which the team described as conclusive and unusually strong for one model iteration.