Case Study: Hartlauer lifts average basket size 25% and revenue 30% on its Kontent.ai webshop
Key results
The challenge
Hartlauer, an Austrian omnichannel retailer, set out to bring its customer service into the digital world through an extensive omnichannel commerce project. Its previous WordPress-based site limited that ambition.
The solution
Hartlauer replaced WordPress with Kontent.ai as its headless CMS, completing the implementation in under eight weeks to power its webshop and digital customer experience.
“Our extensive omnichannel commerce project is bringing our excellent customer service into the digital world, strengthening existing customer relationships and adding opportunities to build new ones.”
FFFlorian FreidhagerHead of Digital, Hartlauer
The results, in context
Following the move to Kontent.ai, Hartlauer reports a 30% increase in revenue, 50% more visits on the webshop, a 25% increase in average basket size, and 60% more user registrations. The implementation was completed in less than eight weeks.