Case Study: WebMD Ignite cuts content publishing from months to minutes with Kontent.ai
Key results
The challenge
WebMD Ignite runs a client-based content-manufacturing and omnichannel delivery model that required a more headless solution than its previous system could provide. Publishing and content tasks were slow under the legacy setup.
The solution
WebMD Ignite adopted Kontent.ai as a headless CMS to support omnichannel deliveries and reduce friction in producing and delivering client content across formats.
“It seems like a little thing, but being able to produce visually beautiful content, not just a wall of words, is huge.”
TRTara RecordsDirector of Integration & Translation, WebMD Ignite
The results, in context
WebMD Ignite reports reducing content publishing time from months to minutes with Kontent.ai, and cutting individual tasks from several hours to between 10 and 30 minutes. The team highlights the ability to produce richer, more visual content rather than plain text.