Case Study: insightsoftware doubles EMEA pipeline ROI with Lusha in two weeks
Key results
The challenge
insightsoftware's existing global sales-intelligence platform lacked adequate contact-data coverage in the EMEA region. The business-development team could not reach prospects whose details were missing from its CRM and business-information provider.
The solution
The EMEA team deployed Lusha at the enterprise level to fill regional contact-data gaps for prospecting and account expansion. More than 25 users were onboarded in about an hour.
“Within the first two weeks, we'd already doubled that return on investment in terms of pipeline build with contacts we didn't have details for in our CRM or business information provider.”
AKAndrew KnoxDirector of Business Development EMEA, insightsoftware
The results, in context
Within the first two weeks, insightsoftware reported doubling its return on investment in pipeline build, reaching contacts it previously had no details for. The team credited Lusha with opening conversations its prior tools could not.