Case Study: Code42 drives a 15% lift in key form conversions with Intellimize
Key results
The challenge
After selling off its cloud backup and recovery business in 2022, cybersecurity company Code42 relaunched its website and messaging around insider risk management for a new target market. Without a testing program, it had no insight into how to make its 'contact sales' and 'free trial' forms convert again.
The solution
Code42 adopted Intellimize's AI Optimize to scale experimentation without hiring a dedicated CRO. The team tested 76 homepage headline and subheadline variations, ran product-module experiments, and integrated 6sense and Marketo intent data to build target audiences.
“Now, with Intellimize we can test those ideas first without having a dedicated CRO headcount.”
SGSarah GoodSenior Web Program Manager, Code42
The results, in context
Since starting with Intellimize, Code42 saw a 15% conversion rate increase on its 'contact sales' and 'free trial' forms, plus more than 2,000 incremental conversions from other experiences. The team created 76 homepage variations within the first six months and typically keeps 100-plus variations running at any time.