Case Study: Drift lifts home page conversion 265% with Intellimize
Key results
The challenge
Drift's marketing team was accountable for delivering more qualified leads to its rapidly expanding sales team while also driving more self-serve signups among lower-qualified leads. It wanted to personalize experiences on drift.com's highest-traffic pages during the sales process.
The solution
Drift scored incoming leads with MadKudu and fed those scores into Intellimize's predictive personalization platform. On the home page, the 'Powered by Drift' page, and the pricing page, the team created variations of content, layout, and hero images and let Intellimize deliver the best combination to each unique visitor.
“Our pricing page traditionally is one of our highest converting pages. On this page we experimented with our largest amount of variations.”
SPSara PionGrowth Marketer, Drift
The results, in context
Running variations with Intellimize, Drift lifted home page conversion 265% (from a 0.49% base experience to 1.79%). It also saw 106% more leads on the 'Powered by Drift' page and 102% more conversions on the pricing page. Average time to become a customer fell from 54 days to 14 days, a 74% faster acquisition.