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Case Study: Jones Road Beauty generated $1.5M+ from support with Richpanel

Jones Road Beauty Case StudySourced & dated by Case Study Desk
Key facts · TL;DR
Company
Jones Road Beauty
Industry
Retail
Challenge
Scaling support for 25,000+ monthly conversations while repairing a low review score.
Headline result
Jones Road Beauty automated 46% of tickets and generated over $1.5M in support revenue with Richpanel, raising its Trustpilot score from 2.2 to 4.0 in 60 days

Key results

$1.5M+
Revenue from support
46%
Support tickets automated
4.0
Trustpilot score
from 2.2 in first 60 days
86%
CSAT
across 12,000+ surveys

The challenge

Jones Road Beauty, a clean-beauty brand, received more than 25,000 new support conversations each month, with median first response and resolution times exceeding three hours. Its Trustpilot rating sat at 2.2, and support was not contributing measurable revenue.

The solution

Jones Road switched to Richpanel in under two weeks, automating common tickets and using Richpanel's feature to redirect satisfied customers to Trustpilot.

We switched to Richpanel in less than 2 weeks, and the switching was super easy. Using their feature to redirect satisfied customers to Trustpilot, we collected over 100 five-star reviews within 60 days.

CP
Cody Plofker
CEO, Jones Road Beauty

The results, in context

According to the case study, Jones Road Beauty automated 46% of support tickets and generated more than $1.5M in revenue from support. Its Trustpilot score rose from 2.2 to 4.0 within the first 60 days, and CSAT reached 86% across more than 12,000 surveys.

Products used

Richpanel Richpanel HelpdeskRichpanel Self-Service PortalRichpanel AI Assistant