Case Study: Melvin & Hamilton engaged shoppers convert 2.7x higher
Key results
The challenge
German footwear brand Melvin & Hamilton needed to personalize the shopping experience across an extensive product range and support ongoing growth of its online business.
The solution
A long-standing Nosto customer since 2014, Melvin & Hamilton uses Product Recommendations, Personalized Emails and Content Personalization across its site and campaigns.
“Since 2014, Nosto has been a preferred partner who has been able to participate in our growth with an extensive product range and very responsive support teams.”
LPLucie PiriouCustomer Experience Manager, Melvin & Hamilton Digital SAS
The results, in context
Shoppers who engaged with Nosto-powered products converted 2.7x more and reached a 2.8x higher average visit value than non-engaged shoppers, with average order value up 5.5%. Personalized email newsletters achieved up to a 57% open rate and up to 37% click-through rate.