Case Study: Gainsight triggers and influences $6M in pipeline while removing 70% of manual work with Metadata

Key results

The challenge

Gainsight's digital team could not scale its growing paid programs by adding people while continuing to invest elsewhere. Manual campaign execution consumed capacity the team wanted to redirect to strategy.

The solution

Gainsight deployed Metadata's Bid Agent and campaign automation to remove manual execution and reallocate its team toward strategic work.

The results, in context

Over the trailing 12 months, Gainsight triggered and influenced $6M in pipeline and removed 70% of manual execution. The company reported roughly $100,000 in annual savings, including about $60,000 per year from the Bid Agent.

Products used