Retail — FashionSourced
Case Study: How MR MARVIS lifted average order value 9.7% with shoppable content on Sanity
MR MARVIS Case StudySourced & dated by Case Study Desk
Key results
The challenge
MR MARVIS, a fashion retailer, wanted to make its existing lifestyle photography shoppable so customers could buy complete outfits, without commissioning new photography or building complex infrastructure.
The solution
MR MARVIS tagged existing lifestyle images with clickable hotspots linking to products, built on Sanity in a short implementation, letting shoppers discover and purchase full looks.
“The average order value went up considerably. People weren't just buying trousers anymore. They were buying full looks.”
JOJosh O'ConnorLead Developer, MR MARVIS
The results, in context
MR MARVIS increased average order value by 9.7% as customers bought full looks rather than individual items. The team tagged 924 images and completed the build in two days.
Products used
Sanity SanitySanity Sanity StudioSanity Content Lake