Case Study: How Ocado Retail increased delivery slot bookings by +6.3%
Key results
The challenge
Ocado's ecommerce teams used Contentsquare only reactively to address specific issues. They wanted a comprehensive view of customer journeys and to embed data-driven decision-making across the organization.
The solution
Ocado created 'Contentsquare Month,' a weekly challenge program training teams on heatmaps and journey analysis to optimize key pages, including a Christmas campaign redesign and a homepage simplification that prioritized delivery slot bookings.
“We knew that embedding Contentsquare as an integral tool in our trading rhythm was a key driver in achieving our goals.”
CSClaudene ScottFormer Ecommerce and Digital Lead, Ocado Retail
The results, in context
Homepage changes increased delivery slot bookings by +6.3% and user registrations by +6.1%. Traffic from event pages to the Christmas Wondermarket rose +18.3%, while average monthly Contentsquare users across teams grew +60%.