Case Study: Omni Hotels increased reach by 50% and unified 200+ social accounts with Brandwatch
Key results
The challenge
Omni Hotels & Resorts managed social media across more than 200 accounts and roughly 100 brand ambassadors on a previous platform with limited usability and analytics. The fragmented setup made it hard to maintain brand consistency and to demonstrate the value of social media to the wider business.
The solution
Omni consolidated its operations on Brandwatch Social Media Management, using Publish for asset management and Influence for performance-based ambassador partnerships, to unify metrics for its 200+ accounts in a single dashboard and standardize brand assets.
“Unless you're constantly proving the value of social media and how it's complementing the rest of the business, it can easily get deprioritized.”
DCDarryl CampbellDirector of Customer Engagement, Omni Hotels & Resorts
The results, in context
After centralizing on Brandwatch, Omni reported a 40-50% increase in reach year over year, a 60 basis point increase in engagement rate, and 3-4% monthly follower growth maintained consistently, while unifying more than 200 accounts in one dashboard.