Case Study: Virgin Holidays' Brandwatch-powered Travel Guide lifted session duration 75.29%
Key results
The challenge
Virgin Holidays wanted to create differentiated, data-driven inspiration content that would engage travelers more deeply than its legacy content and surface emerging destinations.
The solution
Working with agency Forward3D, Virgin Holidays used Brandwatch's consumer insights platform as the engine for its Trending Travel Guide, described as the world's first socially-powered travel guide, drawing emerging destinations from social data.
“We've been very impressed with the flexibility of the technology and team in meeting our requirements. Innovation is never straightforward or easy, and without the team this project would simply not have been possible.”
JLJames LiborLead, Media, Digital and Brand Partnerships, Virgin Holidays
The results, in context
Visitors to the Trending Travel Guide viewed 14.75% more pages than those browsing other inspiration content on the Virgin Holidays site, and the average session duration was 75.29% higher compared with legacy content. The guide became a permanent fixture on the site and won a Drum Award.