Case Study: How LeadIQ helped Optimizely generate $2M in pipeline in one year
Key results
The challenge
Optimizely's sales development team relies on outbound prospecting to generate top-of-funnel pipeline. Inaccurate information and multiple manual data-entry steps slowed reps down and took focus away from their primary goal of building pipeline.
The solution
Optimizely adopted LeadIQ to capture and verify prospect contact data and push it into its sales workflow. The platform improved data accuracy and reduced manual work, giving SDRs more time in their day for pipeline-generating activity.
“LeadIQ has been great. It streamlines our SDRs workflows, giving them more time in their day to focus on the pipeline generating tasks that really impact business results.”
LHLauren HeyingSenior Director, Global Sales Development, Optimizely
The results, in context
LeadIQ reports that improved data accuracy and more prospecting time led to $2M in pipeline generated in one year. Over the last year, Optimizely's North American SDR team booked nearly $2M in pipeline sourced directly by LeadIQ.