Case Study: LeadIQ helps Rockset route 54% more inbound leads for faster speed to lead
Key results
The challenge
Rockset's sales team relies on Salesforce as its system of record, but about 60% of inbound leads arrived with personal rather than business emails, making them difficult and time-consuming to match and route correctly.
The solution
Rockset used LeadIQ to match and enrich inbound leads with firmographic data and route them into HubSpot and Salesforce automatically, keeping the CRM accurate and speeding lead assignment.
“Salesforce is our system of record. Everything and anything we log on customers or prospects is in it, so it's very important to keep it accurate.”
JLJake LewisDirector of Sales Operations, Rockset
The results, in context
In a test of 1,000 leads, LeadIQ reports a 90% match rate on personal email. Rockset routed 54% more inbound leads correctly within minutes of creation and achieved 2x faster speed-to-lead time for the sales team.