Case Study: Paystone increases paid search conversions 47% with Instapage landing pages
Key results
The challenge
When a new demand-generation leader joined Paystone in 2020, the marketing team lacked strong attribution and relied on a website with no drag-and-drop capability that required a developer and a designer to build pages. In a saturated Canadian payments market, the team needed to tailor post-click experiences to individual ad groups and campaigns quickly and without engineering support.
The solution
Paystone adopted Instapage to build and test landing pages in-house, using the drag-and-drop builder, URL-parameter-based personalization, and A/B testing, with a one-click Salesforce integration. Message-matching ads to dedicated pages let a single paid-media manager run the program.
“I hopped on a free trial of Instapage and it was so easy to use, so clean and nice looking, really elegant and modern.”
KWKarl WiwatowskiDirector of Demand Generation, Paystone
The results, in context
Paystone reported a 47% increase in paid search conversion rates after implementing Instapage and a 4x reduction in costs, with page production no longer requiring a multi-person team. Instapage documents Paystone as serving more than 30,000 businesses and processing over $10 billion in annual bank card volume.