Marketing technologySourced

Case Study: CallRail rebuilds its mobile app with in-app analytics and feedback

CallRail Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

CallRail

Industry

Marketing technology

Challenge

Rebuilding the mobile app with little visibility into usage or feedback.

Headline result

99%+ crash-free rate after a Pendo-guided mobile rebuild

Key results

4.5★

App Store rating

Up from 1.5 stars

99%+

Crash-free rate

After the rebuild

25%

Messaging adoption from mobile

The challenge

CallRail set out to rebuild its mobile app but had limited visibility into how customers used it and which features drove engagement. Early app-store ratings were low, and the team lacked structured feedback to prioritize improvements.

The solution

CallRail used Pendo to analyze in-app behavior, recruit an engaged beta cohort, collect in-app feedback, and guide users toward rating the app after positive experiences.

“We really would have been flying blind without Pendo.”
SP
Sarah Parham
Product Manager, CallRail

The results, in context

After the rebuild, CallRail reported a 99%+ crash-free rate and an App Store rating of 4.5 stars, up from 1.5. The company also reported that 25% of Messaging adoption came from mobile.

Products used

Pendo Pendo AnalyticsPendo Pendo In-app GuidesPendo Pendo Feedback