Case Study: Cox Automotive steers its business with fast, reliable product data
Key results
The challenge
Cox Automotive's product teams needed faster, more precise data on how clients used its automotive marketplace products, particularly when introducing a new pilot product to a small market. Traditional data pulls slowed decisions about which clients to target.
The solution
The team used Pendo analytics to identify usage patterns and Pendo In-app Guides to deliver targeted in-product messaging to the clients most likely to be interested in the new pilot product.
“It's been a game changer for us that we can get data so quickly and with such precision.”
CKChuck KonfrstDirector of User Experience, Cox Automotive
The results, in context
Targeted in-app messaging around the pilot product increased bidding activity by 39% and drove over 40 net-new bidders in a small, new market. The team reported being able to access product data more quickly and with greater precision.