Case Study: Mastercard grows candidate profiles 900% with Phenom
Key results
The challenge
Mastercard was scaling rapidly in a competitive talent market. Its 100-plus regional career site pages ran independently without CRM connectivity, creating an inconsistent candidate experience, while manual interview scheduling added administrative burden and contributed to candidate drop-off.
The solution
Mastercard adopted Phenom's Intelligent Talent Experience platform to unify its global career site, add CRM connectivity, automate interview scheduling, and run continuous recruitment marketing campaigns to keep its talent community engaged.
“Phenom is a central piece of our transformation journey, enabling the creation of a talent ecosystem that caters to candidates, recruiters, and hiring managers alike.”
KRKerry RoyerSVP, Head of Global Talent Acquisition, Mastercard
The results, in context
Mastercard reported 900% more candidate profiles and 141,000 more leads compared with the industry average. Interview scheduling ran 85% faster, and apply conversion rates were 11% higher than the industry average.