Case Study: SmartBug Media lifts contact-form completions 40% with Typeform
Key results
The challenge
SmartBug Media, a full-service digital agency, needed a more engaging way to capture website leads and wanted to reduce the effort its marketers spent building and iterating on forms. Faster follow-up on inbound leads was also a priority for the sales team.
The solution
The agency adopted Typeform to build dynamic, interactive forms without coding, letting marketers create and update forms directly. Typeform's design and logic features replaced the prior form workflow across the site.
“Partnering with Typeform was a fantastic decision for our team. It allows us to run faster, do more, and offer a better user experience on our website.”
SLStephen LackeyVP of Marketing, SmartBug Media
The results, in context
SmartBug reports a 40% increase in total contact-form completions, a 75% reduction in the time required to build forms, and a 24% decrease in the time for the sales team to follow up on leads. The team credits the tool's ease of use for letting marketers move faster.