Case Study: How BMJ created a healthier world through translation with Smartling
Key results
The challenge
BMJ ran an email-based, manual translation process with excessive file transfers and approvals. Each new language could require translation of up to 4 million words a year while maintaining quality through native-speaking doctor reviewers, which proved unsustainable.
The solution
Smartling's cloud-based translation management system automated BMJ's workflow, eliminating manual file handling and enabling real-time collaboration. Translation memory reduced redundant translation work across BMJ's global health content.
“We used to have to download and upload each unit of content multiple times, passing it back and forth between translation providers and reviewers before we could publish it. Now, thanks to Smartling, we have a smoother workflow and can dedicate our time to ensuring timely delivery of translated content.”
EREleonora RossottoTranslation Manager, BMJ
The results, in context
Smartling reports BMJ cut time to publication by 54%, from 13 to 6 weeks, saved 21% on translation costs through translation memory, and reduced project management efforts by 75%.