Case Study: How Secret Escapes scaled localization with 25% faster translations
Key results
The challenge
Secret Escapes faced scaling pressure on multilingual content. Its decentralized editorial approach was culturally nuanced but lacked efficiency, and manual processes created bottlenecks that made cost-effective scaling difficult.
The solution
The travel platform partnered with Smartling, adopting a translation management system with custom-trained machine translation engines for key languages and an AI toolkit, using a human-in-the-loop approach to balance automation with editorial oversight.
“Essentially, we're shifting our resources from tactical execution to strategic planning and implementation.”
CLCaroline LatiniEditorial Manager, IT & BENE & Localisation Lead, Secret Escapes
The results, in context
Smartling reports Secret Escapes reduced average new hotel deal translation time by 25% across all languages and supported a 20% increase in marketing campaigns without increasing freelancing costs.