Health & wellness / vitaminsSourced

Case Study: SmartyPants reached 130% of its recurring revenue goal with Ordergroove and Shopify

SmartyPants Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

SmartyPants

Industry

Health & wellness / vitamins

Challenge

Become a subscription-first vitamin brand.

Headline result

SmartyPants used Ordergroove on Shopify to become subscription-first, reaching 130% of its recurring revenue goal and lifting average order value 33%.

Key results

130%

Of 2025 recurring revenue goal achieved

33%

Increase in average order value

75%

First-order retention rate

33% above vitamin category benchmark

The challenge

SmartyPants wanted to be a subscription-first company because vitamins work better taken daily, and needed to grow recurring revenue and order value.

The solution

SmartyPants used Ordergroove with Shopify, including subscription reminder emails, cancel flows, and one-click actions, to grow and retain subscribers.

“Our subscription reminder email drives a lot of revenue for us, which surprised me.”
TP
Tina Persky
Ecommerce Manager, SmartyPants

The results, in context

Ordergroove reports SmartyPants achieved 130% of its 2025 recurring revenue goal, with 57% of customer checkouts coming from subscribers. Average order value increased 33%, and the brand reached a 75% first-order retention rate, which Ordergroove states is 33% above the vitamin category benchmark.

Products used

Ordergroove Ordergroove Subscriptions