Case Study: Southern Orthodontic Partners answers 87% of leads within 24 hours using ActiveCampaign
Key results
The challenge
Southern Orthodontic Partners, an orthodontics group, was leaving opportunities on the table because it lacked the tools to ensure consistent, timely communication with prospective patients. Leads submitted at night or on weekends often went unanswered.
The solution
The group deployed ActiveCampaign across SMS, email, CRM, automation, and segmentation to respond to website leads automatically, including outside business hours. Automated follow-up sequences re-engaged leads that had gone cold.
“Our competitors aren't able to respond at night or on weekends when someone submits a lead. We can. And that's been a game-changer for us.”
BGBen GoodmanChief Marketing Officer, Southern Orthodontic Partners
The results, in context
Southern Orthodontic Partners now responds to 87% of website leads within the first 24 hours and recaptures 6% of previously lost leads after two automated follow-ups. Faster, round-the-clock response improved the overall patient experience.