Case Study: Sweatcoin observes a 15% uptick in customer retention using MoEngage advanced analytics
Key results
The challenge
Sweatcoin needed to understand its users on a deeper level and automate manual customer engagement processes that spanned multiple teams. The team wanted actionable behavioral insight to guide campaigns instead of relying on manual work.
The solution
Sweatcoin adopted MoEngage's advanced analytics and push notification capabilities to surface behavioral insights and automate engagement. Analytics data guided targeting for influencer-driven push campaigns.
“The best thing about MoEngage is its Analytics suite; it is intuitive and provides insightful data. The MoEngage team has been super helpful during the integration process and, even after, they've helped us streamline our processes.”
RPRowan PereiraGroup Product Manager, Sweatcoin
The results, in context
MoEngage reports Sweatcoin achieved a 28% average conversion on influencer campaigns delivered via push notifications and a 15% uptick in customer retention. Figures are quoted from MoEngage's published case study and dated at review.