Case Study: Swytch lifts conversion rate 320% with Instapage experimentation
Key results
The challenge
Swytch, a London company whose kit converts a conventional bicycle into an ebike and which sells through scheduled stock drops, had strong ad traffic but no dedicated web developer to create and test landing pages. An earlier landing-page tool proved difficult to use.
The solution
Swytch moved to Instapage to quickly build and update pages integrated with WordPress, using AdMap to connect campaigns to dedicated pages plus experimentation and personalization to rapidly test messaging, assets, and translations.
“The site... was converting our ad traffic at around five percent. And over the course of the past eight months we've been using Instapage, we're now at 21% conversion rate.”
ADAlex DernieProduct Manager, Swytch
The results, in context
Over eight months of testing on Instapage, Swytch's ad-traffic conversion rate rose from about 5% to 21%, a 320% conversion-rate lift, across 25 published pages.