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Health & WellnessSourced

Case Study: Kaged converts 4.5x higher on its Tapcart app than on mobile web

Kaged Case StudySourced & dated by Case Study Desk
Key facts · TL;DR
Company
Kaged
Industry
Health & Wellness
Challenge
Kaged wanted a clean, branded app for its best customers to shop quickly and connect with the community.
Headline result
A branded app for hardcore supplement customers with 97.5% in-app retention

Key results

4.5x
Higher conversion rate on app vs. mobile web
97.5%
In-app user retention
19%
Higher average order value on app vs. website
135.36%
ROI per dollar on Tapcart Enterprise plan

The challenge

Kaged wanted a clean, branded app experience that let its best, hardcore customers shop quickly, explore new products, and connect with the community through transformation stories, challenges, reviews and brand content.

The solution

Tapcart built an app matching Kaged's website aesthetics with a streamlined shopping interface. Downloads were incentivized with $10 off a first or next purchase, alongside early access to products, exclusive discounts and content.

The LTV of the users that buy and use the app is through the roof.

SJ
Shray Joshi
VP of Marketing, Kaged

The results, in context

Tapcart's case study reports a 4.5x higher conversion rate on the app versus mobile web, 97.5% in-app user retention, a 19% higher average order value versus the website, and 135.36% ROI per dollar spent on the Tapcart Enterprise plan. Figures are quoted from Tapcart's page and dated to 2026-07-27.

Products used

Tapcart Tapcart mobile appTapcart Push notificationsTapcart Tapcart Enterprise plan