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Food & beverage (wine)Sourced

Case Study: The Wine Flyer grew recurring revenue 6x with Ordergroove

The Wine Flyer Case StudySourced & dated by Case Study Desk
Key facts · TL;DR
Company
The Wine Flyer
Industry
Food & beverage (wine)
Challenge
Scale recurring revenue with out-of-the-box subscription capabilities.
Headline result
The Wine Flyer (IAG Loyalty Retail) used out-of-the-box Ordergroove capabilities to grow recurring revenue 6x and cut churn 60%.

Key results

6x
Recurring revenue growth
5x
Increase in active subscriptions
60%
Decrease in churn rate

The challenge

The Wine Flyer, part of IAG Loyalty Retail, wanted to grow its recurring revenue and active subscriptions while keeping implementation effort low.

The solution

The Wine Flyer adopted Ordergroove's subscription capabilities out-of-the-box, switching on features rather than building custom functionality.

“The best part is that all of these capabilities came out-of-the-box with Ordergroove. All we had to do was choose to switch them on, which is massively helpful.”

HJ
Hannah Jordaan
Head of Customer, IAG Loyalty Retail

The results, in context

Ordergroove reports The Wine Flyer grew recurring revenue 6x and increased active subscriptions 5x. The churn rate decreased 60%.

Products used

Ordergroove Ordergroove Subscriptions