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Case Study: Tide cuts PII tagging from 50 days to hours by automating privacy governance on Atlan

Tide Case StudySourced & dated by Case Study Desk
Key facts · TL;DR
Company
Tide
Industry
Financial Services
Challenge
Identifying and tagging personal data across 100+ schemas by hand was prohibitively slow.
Headline result
UK digital bank Tide automated PII identification across 100+ schemas, cutting a 50-day manual process to about five hours.

Key results

50 days to 5 hrs
Manual PII identification and tagging effort
across 100+ schemas, via automation

The challenge

Tide is a UK-based digital bank serving nearly 500,000 small business customers. Manually identifying and tagging personal data across more than 100 schemas, each with 10-20 tables, represented roughly half a day per schema, or about 50 days of effort.

The solution

Tide established Atlan as the source of truth for personal data and used rule-based automation to identify and tag PII elements across its schemas, endorsed by its legal team.

We said: Okay, our source of truth for personal data is Atlan.

MS
Michal Szymanski
Data Governance Manager, Tide

The results, in context

By automating PII identification and tagging, Tide reduced what would have been about 50 days of manual work to roughly five hours. Figures are quoted from Atlan's published story and dated.

Products used

Atlan Atlan Active Metadata Platform