Travel & HospitalitySourced

Case Study: VeryChic gained 87% test-build time and +31% banner clicks with Kameleoon PBX

VeryChic Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

VeryChic

Industry

Travel & Hospitality

Challenge

Marketing waited on IT for merchandising setup

Headline result

VeryChic saved 87% of test-build time and lifted promo-banner clicks 31% with Kameleoon PBX

Key results

87%

Test-build time saved

2 days to 10 minutes

+31%

Clicks on promotional banners

+7%

Visits to quote request page

search-bar test

The challenge

VeryChic, which generates 100% of revenue online with 1.5 million monthly sessions, needed marketing teams to run experiments without waiting on IT, where merchandising setup took days.

The solution

VeryChic used Kameleoon's Prompt-Based Experimentation (PBX) to give marketing autonomy, cutting banner setup from 2 days to 10 minutes.

“Marketing teams have gained full autonomy to run their own tests, while IT can focus on experiments that truly move the needle.”
AO
Alexandra Ortiz
CMO, VeryChic

The results, in context

With PBX, VeryChic saved 87% of test-build time, reducing merchandising banner setup from 2 days to 10 minutes. A promotional-banner test drove +31% more clicks, and a search-bar test increased visits to the quote request page by +7%.

Products used

Kameleoon Prompt-Based Experimentation (PBX)Kameleoon Web Experimentation