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Case Study: Winona tripled ID-verification completions with Kameleoon experimentation

Winona Case StudySourced & dated by Case Study Desk
Key facts · TL;DR
Company
Winona
Industry
Healthcare
Challenge
Drop-off in ID verification blocked patient onboarding
Headline result
Winona tripled ID-verification completions and lifted conversion 9% in three days

Key results

3X
ID-verification completions
process completion increase
9%
Conversion-rate lift
within three days
253
Engineering & data hours saved

The challenge

Winona, a telehealth provider, faced drop-off in its ID-verification step that reduced completed patient onboarding. The team wanted to test onboarding changes quickly while reusing cohorts it had already built in Mixpanel.

The solution

Winona used Kameleoon web experimentation, integrated with Mixpanel, to A/B test onboarding changes including a "Skip For Later" option for ID uploads.

“We had a ton of cohorts already in Mixpanel and the integration with Kameleoon allowed us to easily build our A/B tests.”

AK
Austin Kueffner
CIO & Co-Founder, Winona

The results, in context

Adding a "Skip For Later" button produced a 9% lift in conversion rates within three days and a 3X increase in completion of the ID-verification process. The team also saved 253 engineering and data hours.

Products used

Kameleoon Web Experimentation