Case Study: Wurth MODYF lifts turnover 72% with GetResponse MAX
Key results
The challenge
Wurth MODYF, an ecommerce retailer of workwear, safety shoes, and accessories for B2B and B2C markets, wanted to boost customer retention, make promotional campaigns more effective, and manage customer segmentation more efficiently.
The solution
The team implemented GetResponse MAX, using list building, advanced automation, segmentation, abandoned cart recovery, and seasonal discount campaigns. Personalized contact segments and deliverability tooling supported ongoing promotional programs.
“GetResponse offers us a wide range of features that help us get the most out of the emailing channel: database management and personalized contact segments, performance analysis, deliverability rates, and email design.”
SFSteve ForrerEcommerce Manager at Wurth MODYF
The results, in context
Wurth MODYF reported a 30% increase in site visits, 46% more orders, and a 72% increase in turnover. Individual campaigns performed strongly, including a promo campaign with a 61% open rate and an abandoned cart email with a 59% open rate and 11% click rate.